The St James Quarter is an enormous development being built in the centre of Edinburgh. An £850 million complex encompassing hundreds of retail outlets, restaurants and 2 luxury six star hotels. Working with Zebra Worldwide and property agency Halogen, we were tasked with creating the brand identity for SJQ.

Initially a logo and brand guidelines, that eventually rolled out into all manner of investor literature, a website, and a enormous hoarding billboard at the site just off of Prince’s Street. Measuring over 66 meters across (that’s about the width of eight standard routemaster double decker buses) it was one of the largest hoardings in the UK.

We also shot a library of photography for a sumptuous brochure with all manner of six star special treatments, foils and embosses to make it worthy of SJQ. Scroll down to view some of the spreads.